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Matthew King
Matthew King

Amazon Stock Buy Or Sell

Amazon Web Services, better known as AWS, is arguably the best reason to own the company. Amazon launched cloud services through AWS to support other online sellers, and its success ended up pioneering the cloud-computing business. Even though numerous tech companies have entered the cloud business in one form or another, Amazon remains the leader in this space.

amazon stock buy or sell

However, Amazon no longer turns a profit in one surprising area: e-commerce. Many consumers, especially those who pay little attention to the stock market, may not know Amazon beyond e-commerce or the offerings on Amazon Prime. Additionally, with online selling driving over 84% of Amazon's revenue directly or indirectly, one cannot overstate its importance.

However, retailing keeps Amazon in the mind of the public, and the extensive web presence driven by e-commerce supports a fast-growing advertising business. Also, online selling inspired the creation of AWS, the segment that now accounts for all of the company's profits. Even if retailing continues to serve as a loss leader, investors have more reasons to buy Amazon than sell it.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Will Healy has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet,, and Meta Platforms. The Motley Fool has a disclosure policy.

For years, Amazon seemed invincible, an e-commerce giant that made other companies shiver when it muscled into their markets. It helped Amazon stock soar into four-digit territory, and the company's earnings reports often delighted investors.

In the stock market, timing is critical. So when you're looking for stocks to buy or sell, it's important to do the fundamental and technical analysis that identifies lower-risk entry points that also offer solid potential rewards.

The IBD Stock Checkup tool shows that Amazon stock has a weak IBD Composite Rating of 41 out of 99. When choosing growth stocks for the biggest potential, based on technical and fundamental criteria, try to focus on those with a Composite Rating of 90 or higher.

Amazon stock is not a buy at this time. The stock continues to hit resistance at the 200-day line, which has been a resistance level for about a year. Amazon is currently sitting on its 50-day line. Falling below that would be reason for caution. But holding above it and then piercing through the 200-day line and holding would be a positive signal.

This year, though, the stock is heading for a 44% decline. Why? Amazon isn't immune to the pressures hurting the entire retail sector. I'm talking about higher inflation and general economic woes. Now, as we head toward 2023, you may be wondering what to do about this beaten-down stock. Let's check out two reasons to buy Amazon -- and one reason to sell.

In even more good news, if you buy Amazon shares right now, you'll get all of this growth for a steal. The stock trades at only 1.9 times sales right now. That's its lowest by this measure since 2015.

Investors may wait for significant earnings improvement before returning to the Amazon story. And if this happens, the stock may slip further -- or stagnate in the new year. Some investors who already have gained over time on their Amazon position may be tempted to sell -- and invest in a company less sensitive to today's economic environment.

The reasons to buy Amazon outweigh the reason to sell this great, long-term stock. It's impossible to guarantee Amazon stock will recover next year. But today, valuation looks good considering the long-term picture.

What if Amazon takes longer to recover? That's OK too. The company's leadership in the growth markets of e-commerce and cloud computing mean Amazon stock is very likely to thrive. And that could equal enormous returns over time.

In the past three months, insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $7,225,308.00 in company stock.

Amazon, or, is the world's largest and leading portal for eCommerce. It was founded by Jeff Bezos, incorporated in 1994, and later went public in 1997. The company is headquartered in Seattle, Washington, and is a member of the influential FAANG group of stocks. When it comes to stocks, Amazon is proof that small companies can do big things; the AMZN stock price was pennies when it was first listed and now it trades well over $100 (split adjusted) per share.

View the latest news, buy/sell ratings, SEC filings and insider transactions for your stocks. Compare your portfolio performance to leading indices and get personalized stock ideas based on your portfolio.

Get daily stock ideas from top-performing Wall Street analysts. Get short term trading ideas from the MarketBeat Idea Engine. View which stocks are hot on social media with MarketBeat's trending stocks report.

Identify stocks that meet your criteria using seven unique stock screeners. See what's happening in the market right now with MarketBeat's real-time news feed. Export data to Excel for your own analysis.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $1.54 between high and low, or 1.51%. For the last week, the stock has had daily average volatility of 1.99%.

Since the stock is closer to the resistance from accumulated volume at $103.39(0.10%) than the support at $102.11(1.14%), our systems don't find the trading risk/reward intra-dayattractive and any bets should be held until the stock is closer to the support level. is a research service that provides financial data and technical analysis of publicly traded stocks.All users should speak with their financial advisor before buying or selling any securities.Users should not base their investment decision upon By using the site you agree and are heldliable for your own investment decisions and agree to the Terms of Use and Privacy Policy.Please read the full disclaimer here.

**Options are a leveraged investment and aren't suitable for every investor. Options involve risk, including the possibility that you could lose more money than you invest. Before buying or selling options, you must receive a copy of Characteristics and Risks of Standardized Options issued by OCC. A copy of this booklet is available at It may also be obtained from your broker, any exchange on which options are traded, or by contacting OCC at 125 S. Franklin Street, Suite 1200, Chicago, IL 60606 (888-678-4667 or 888-OPTIONS). The booklet contains information on options issued by OCC. It's intended for educational purposes. No statement in the booklet should be construed as a recommendation to buy or sell a security or to provide investment advice. Call The Options Industry Council (OIC) helpline at 888-OPTIONS or visit for more information. The OIC can provide you with balanced options education and tools to assist you with your options questions and trading.

You must buy and sell Vanguard ETF Shares through Vanguard Brokerage Services (we offer them commission-free) or through another broker (which may charge commissions). See the Vanguard Brokerage Services commission and fee schedules for full details. Vanguard ETF Shares are not redeemable directly with the issuing fund other than in very large aggregations worth millions of dollars. ETFs are subject to market volatility. When buying or selling an ETF, you will pay or receive the current market price, which may be more or less than net asset value.

After reporting quarterly earnings on Thursday, AMZN stock sank about 4.5%. The giant beat on revenue, but missed on EPS and provided light guidance. Most notable to the media and many investors alike, the titan missed on net sales in its cloud division ($21.3 billion actual versus $21.76 billion expected).

In this project, Step Functions uses Lambda functions to check a stock price and determine a buy or sell trading recommendation. The user is then provided this recommendation and can choose whether to buy or sell the stock. The result of the trade is returned using an SNS topic.

The quickest and easiest way for individuals to buy Amazon stock is to open up a brokerage account, according to Kavan Choksi, investor, founder, and business management and wealth consultant at KC Consulting.

If you're investing in Amazon stock for the first time, he says, you should choose a brokerage that best suits your style of investing, consider the features you want your account to include, and compare the fee structures between different brokers to determine which one best meets your needs.

Brokerage accounts not only expose you to a variety of stocks, but they also let you invest in other types of assets, including ETFs, mutual funds, options, bonds, and more. And while not all brokers let you skip out on trading fees, the best platforms offer things like commission-free trading (i.e., you won't have to pay a commission each time you exchange investments like stocks, ETFs, and options), multiple account and investment types, fractional shares, and flexible customer support.

"Buying Amazon stock directly has become a lot easier and more accessible to retail investors since their 20-for-1 stock split in early June 2022," Choksi says. "Immediately after the split was executed, Amazon shares were trading at $125 per share, and have since dropped further to around $115 per share in recent days."

Note: Though one approach to Amazon is to buy the company's stock directly, you can also invest in mutual funds or ETFs that contain a percentage of the company. However, this may not always be the best move, according to Choksi. 041b061a72


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